meet Anna
I’m Anna, the designer and maker behind Whole in the Middle.
What began as a love of paper‑cutting and purposeful design
has grown into a collection of personalised cards
created to celebrate life’s most important moments.
Working from my home studio in Lancashire,
I design, cut, and finish every card with care.
My passion for craftsmanship shapes each piece
— from the first sketch to the final cut.
What makes me Whole
I believe in thoughtful design - the kind that tells a story,
captures a feeling, and connects people in meaningful ways.
Design can speak for you, of you, and to you.
Design can make you feel whole, in the middle.
The right card can do all of this.
It can mark a milestone, celebrate a moment,
or simply show someone how deeply you know and appreciate them.
It means the world that my designs become part
of your happiest occasions.
I’m honoured to help you celebrate the moments that matter.
i Love paper
And I use a lot of it here.
But I’m always mindful that it comes from a precious resource.
That’s why all of my papers and card are sourced from responsibly managed, FSC‑certified forests. The fibres are sustainably sourced from the very beginning, ensuring the materials I use are as thoughtful as the designs themselves.
My cards are packaged in protective pouches to keep the delicate designs safe — but they’re made from potato starch rather than plastic,
and are fully biodegradable.
The inks I use are eco‑friendly, and my studio is powered by green energy.
Looking after the environment matters deeply to me,
and I’ll always do what I can to protect the world we share.